What is “Capability”?

Capability is the a term used in movie-marketing. This describes a film’s ability – as an idea alone – to generate interest within it’s target audience. In other words, if someone were to give you the logline or the overall concept of the film, would you be interested in seeing it without knowing what it looked like or who it starred? Most high-concept movies have high capability. A comedy about a lawyer who gets placed with a curse that prevents him from lying has high capability. A remake of Superman has high capability.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s