Once your schedule is made, your crew recruited, your actors have been casted, and your locations are secured, it’s time start production and push record. Production, also referred to as principle photography, is where the actual film making process takes place. This is where your director really takes over and does his job. As a producer, your job is to oversee, solve problems, and offer opinions, but at the end of the day, your director is calling the shots creatively during this process. The ultimate objective is to stay on schedule, get all the shots/coverage that you need, get the best performances from your actors, maintain continuity, and stay on budget.