What is “PACKAGING”?

This is a key role played by agencies. Packaging involves putting together more than one element for one project before presenting it to buyers. This could mean attaching an actor and a director to a script/writer. Most often than not, the elements of a packaged project will all be represented by that same agency. This makes it more appealing to buyers as it alleviates much of the anxiety and trouble of having to find the right talent for the project.

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