What are Film Rentals?

This term can be confusing as it has nothing to do with renting movies. This is portion of the box office revenue paid by the theatres to the distributor. This percentage will vary depending on the deal that is made for a particular film. Most of the time the box office revenue is split 50/50 between the theatres and studios, however there cases where the studio will receive a higher percentage on the opening weekend, or the first week of release.

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