THE ASSET: acquire it, and use it.

A an instructor once told me that selling a TV show is one of the hardest things you will ever do in the entertainment industry, even if it’s an amazing TV show. One of the best things to increase your chances of selling your show is to acquire an asset pertaining to your show. In other words, acquire something that once you have it, you are completely set apart from anybody else who may have a similar idea. The best assets are the ones that make you the only person that can produce or sell the show. This could be the rights to a comic, book, or a magazine article. This could be a friend, a relative, or even your pet. Whatever it is, make sure you own it, and make sure it sets you apart from everyone else.


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